I am all for self-promotion. After all, if you don’t promote yourself, no one will. But along those lines, there are certain terms and phrases that generally you need to have given to you. If I were to say I was famous, most of you would laugh at me. I am not famous by any measure of success. I might be known, or well known, within certain spheres for this or that, but I am not famous.
Which brings me to this morning’s email. I was pinged by someone who wanted to follow my defunct twitter feed. It still amazes me how many people want to follow my twitter feed, considering I haven’t posted anything is quite some time, and officially closed the site more than a year ago. So imagine my surprise when this individual’s bio included the words “a key influencer.”
A what? Key influencer of what? Could you maybe influence my budget? No? How about getting me more people to help with the sesquicentennial? Could you influence the vendors I deal with to cut me a break on costs? Yes, I didn’t think so. So tell me again how you can be a “key influencer?” You might just as well call yourself God for all the influence you have.
Many will argue that social media is the way of the future. I am not sure that this is the case. To me social media is another way of saying mass marketing disguised as personal recommendations for a product. After all, those have always been the best marketing tools, but to describe yourself as a key influencer, when 1) I have never heard of you (35,000 twitter fans is not a market base) and 2) You cannot influence those things that are important to me, is a little grandiose and well, self aggrandizing. I might just as well say I am famous. It garners the same reaction.