If this morning’s mullet wrappers (as an old boss used to call the tech press) are any indication, they are less thrilled then I am about the new Apple hardware. Lead on Computerworld this morning? A review of five digital whiteboards. Apple’s releases were the fifth bullet down behind Slack adds enterprise key management and How you can train for your MCSA and MCSE certifications (a house ad).
A couple of days ago, one of the luminaries in the Apple world asked Has Apple lost its shine? A valid question, especially related to the release yesterday. Sure, there are those that will go gaga over the new hardware, but those of us that have been in IT for more than a couple of months don’t pay attention to new processors unless we need a feature in that new processor. And when it is only a tock (speed, security) upgrade, we really do not get excited.
Apple will continue to promote its new devices. The iDevice market is a considerable part of their revenue stream so they really cannot do anything else. But when the most exciting thing is the camera (and I can buy better glass for my DSLR for less money then they will ever be able to stuff in a phone case), perhaps Apple really has lost its way.
One minor thing of note. In iOS 12, there will now be almost complete support for the reading of NFC tags. I say this is a slight note because the NFC people have been asking for this for more than a decade when it first appeared in Android devices. Thanks for joining the planet Apple.